How patient-centric are healthcare service providers?

What steps can your organization make toward greater patient-centric care to create the most significant business impact? How do you win the race in integrating digital and traditional care into a seamless patient-centric hybrid?

It’s no longer optional to address digital access for patient care. Are you lagging behind the competition, maintaining the status quo, or expanding innovations with an eye to the future? See where your organization lands and what steps you can take to improve your approach with a tangible set of takeaways every organization needs to review. 

Our report gives you a comprehensive glimpse inside the digital front doors of the top 70 European healthcare service providers, from their digital channels and technologies to the software they offer their patients. Get a concise overview of the experiences from initial interactions and onward throughout the patient journey.

Despite the potential of online and hybrid healthcare, there's a glaring gap in its execution. Your patients are used to friendly digital tools and services they use daily. But when it comes to booking a simple doctor's visit, they are often left frustrated by subpar experiences. The issue often lies in platforms lacking transparency or failing to provide genuinely useful services.

What makes a digital healthcare platform exceptional? It's the blend of reliability, transparency, and relevance. Every patient deserves access to clear information, from treatment options to upfront pricing. It's not just about providing services; it's about crafting an experience that speaks directly to the patient's needs.

A digital front door that effectively funnels patients into your system is like a compassionate and friendly receptionist – the front-line face that soothes nerves and empathizes with vulnerabilities. It's built on a wide array of elements that potential and current patients touch, illustrated in the figure below.

Today, patients have more choices and more resources to make such choices. That puts them at the starting point of care. But patient expectations are evolving, and in order to stay on pace with those changes, patient-centric care means embracing a complete digital transformation. 

Now more than ever, patient-centric digital front doors, personalized treatment plans, and convenient digital access to care pathways become key differentiators in the competition for customers. As healthcare services move from inpatient to outpatient and home settings, your ability to leverage technology for greater patient satisfaction, improved care outcomes, and lower costs becomes paramount.

At Reaktor Health, we're not just analyzing — we're inspiring change. By identifying these gaps, we aim to propel healthcare providers towards meaningful digital transformations. Download our full report to explore our insights and reach out if you want to make the next step towards patient-centric hybrid care together