What is PRS?
A great game keeps players coming back. A great player relationship strategy keeps them engaged at all times.
Most game publishers focus on development milestones: concept, production, beta, launch, updates. But what happens beyond the game? Forced sign-ups, scattered newsletters, and isolated campaigns create short-term engagement spikes but fail to build true loyalty.
That's where a Player Relationship Strategy (PRS) comes in – a lean, integrated framework that transforms scattered efforts into a unified vision. It ensures that every out-of-game service, like player accounts, communities, loyalty programs, works together to deepen engagement, drive revenue, and create lasting relationships.
Download the white paper to explore the PRS framework and build real loyalty, engagement, and revenue – beyond the game.
What's in this white paper
Why player relationships matter
Many publishers rely on isolated tactics like newsletters or loyalty programs that create short spikes but fail to build meaningful connections. A strong player relationship strategy ensures sustained engagement beyond a single title.
One-off solutions will always fall short
Forcing sign-ups or launching disconnected marketing campaigns may generate temporary engagement, but they don’t create lasting loyalty. Without emotional connections, players have no reason to return, leaving publishers with fragmented data, inconsistent experiences, and costly, redundant systems. A more holistic approach is needed.
Enter the Player Relationship Strategy
The Player Relationship Strategy (PRS) is a lean, integrated framework designed to build deep, lasting player connections. Instead of treating player accounts, communities, and loyalty programs as separate initiatives, PRS unifies them into a single vision that enhances engagement, loyalty, and long-term value.
Four elements of a great player relationship strategy
What makes a player stay, engage, and return? A successful Player Relationship Strategy rests on four key pillars: vision, emotional engagement, lifetime value, and service architecture. Get these right, and you’ll turn fleeting interactions into lasting connections.
Real-world impact and actions
A great strategy isn’t just theory – it delivers real results. Top studios like Supercell have transformed player engagement with out-of-game strategies that drive loyalty, revenue, and long-term growth. Learn how it works in practice.
WHITE PAPER
Level up your player strategy
Turn scattered interactions into meaningful, long-term player relationships that drive engagement, revenue, and growth.
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