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Announcement

Reaktor welcomes new CEO Pekka Horo

By Reaktor

September 5, 2023


Horo joins the company from Microsoft, where he has recently been General Manager, Worldwide GTM and Partners, Sustainability. He is a seasoned business leader with over 20 years of experience in international positions at Microsoft, Nokia, and McKinsey & Company. During his successful career at Microsoft, he has also served as the Country General Manager of Microsoft Finland.

“I’m very pleased to have Pekka join Reaktor. His excellent leadership capabilities and international experience from large organizations perfectly match this phase in our growth. Reaktor is well-positioned to serve clients across industries in digital transformation and has the right talent. Having Pekka in the team will ensure we can reach the potential and grasp the opportunities we see in the global market – and do it faster”, says Mika Sutinen, Chair of the Board at Reaktor.

“I’m both excited and honored to have the opportunity to join the Reaktor team, which is known for being a frontrunner in offering category-defining products and services to leading brands and organizations worldwide. There is a tremendous potential for companies to transform digitally to serve customers better, optimize operations, and seek new opportunities to grow their businesses with highly engaged employees”, says Horo, and continues:

“I’m very much looking forward to working with the team to define Reaktor’s future success.”

The current CEO, Sampo Pasanen, will continue at Reaktor first as an interim Chief Commercial Officer and support Pekka during his onboarding period. 

“The past three years have been all about radical change on many fronts. Reaktor wants to take advantage of the immense opportunities that are opening, and for us to do that, we need the right kind of leadership experience. This is where Pekka steps in. I’m very excited for this next phase and to work for Reaktor in a new role”, Pasanen says.

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