Zorg bij jou

Zorg bij jou is a Dutch hybrid care provider on a mission to transform how healthcare is delivered. Their goal is to ease the current pressure on the Dutch healthcare system and help professionals decide more effectively which patients require in-person care. Because, as Zorg bij jou puts it, accessing healthcare should be as easy and accessible as picking up your phone. Zorg bij jou is making this a reality, offering on-demand care that works for both patients and practitioners.

Blending in-person and digital care is a bold move, but it's one that's urgently needed in the Netherlands. Managing directors Siebren van der Kooij and Pieter de Bey saw the growing demand for change and set a clear course to rethink how care is delivered.

Through a collaborative effort involving Zorg bij jou’s internal teams and external partners, including Reaktor, this vision transformed into actionable steps. From technical design to user research, the collaboration focused on building digital services that empower healthcare professionals, setting the stage for scaled hybrid care.

In the Netherlands, patients are often stuck waiting weeks, sometimes months, to see a specialist. Due to persistent workforce shortages, healthcare staff are overwhelmed. This, together, makes getting help feel like navigating a maze. 

Zorg bij jou recognized the opportunity to better integrate remote monitoring and digital communication into care delivery, not to replace traditional care, but to complement it.

Working in partnership with Reaktor, Zorg bij jou translated its hybrid care vision into concrete architecture concepts, validated interface prototypes, and technical decisions that support long-term transformation.

Rather than a one-sided approach, this work was built on close cooperation between care teams, decision-makers, and tech experts. Together, they addressed foundational questions:

• What technology and organizational model would enable this transformation?
• How can architecture and service design support long-term scalability and adaptability?

By jointly mapping these answers, the team created a shared blueprint for a system that simplifies administrative tasks and enables data-informed clinical decisions, while respecting the realities of everyday healthcare work.

Healthcare transformation doesn’t just require new tools – it needs a strong, flexible backbone.

To meet this need, Zorg bij jou and Reaktor chose a modular architecture over a monolithic platform, combining proven off-the-shelf components with purpose-built solutions. This made it possible to adapt the system over time and avoid being locked into a single vendor.

Key decisions included:

• Using microservices to isolate functions for better maintainability
• Employing event-driven architecture to enable real-time data exchange across tools and institutions
• Aligning on technical standards for smoother integrations

These design choices helped future-proof the system while maintaining compliance, security, and interoperability. All critical for operating in a regulated healthcare environment. 

To deliver value in hybrid care, technology must support, not disrupt, clinical workflows. That’s why Zorg bij jou emphasized user research and co-design, working with Reaktor to prototype digital tools in close consultation with nursing staff.

Instead of following a lengthy traditional design process, the team used real cases and feedback from head nurses to develop a focused interface for remote care. The results:

• A streamlined interface to assign remote care cases based on clinical need.
• Consolidated patient views combining medical history, real-time metrics, and care protocols.
• Integrated messaging to improve continuity and collaboration.

These tools now help nurses focus more on patient care and less on navigating disjointed systems.

Collaboration between Zorg bij jou, Reaktor, and Santeon hospitals helped navigate challenges like system integration, regulatory needs, and governance. By co-hosting technical workshops and iterating on real-world feedback, the team was able to develop a roadmap grounded in both vision and feasibility.

While Reaktor brought expertise in service design and architecture, the success of the initiative depended on joint ownership, feedback from healthcare professionals, and decisions made by Zorg bij jou’s leadership.

• A validated technical architecture tailored to hybrid healthcare delivery
• Improved alignment across clinical, technical, and executive stakeholders
• Rapid development of first-use tools, tested with caregivers, and integrated into daily workflows

As Zorg bij jou moves into its next phase, the foundation is in place to expand services, integrate AI-driven tools, and support more complex care models. By embedding technology into a broader hybrid care strategy, Zorg bij jou is helping to ease pressure on the healthcare system while improving outcomes for patients and professionals alike.