The Nasdaq Stock Market is the second largest exchange in the
world. Reaktor created a smart space concept for listing events and Bell
Ceremonies held at MarketSite, the prestigious Times Square event
space.
Together with Multitaction, we built a custom multi-touch screen digital wall to make once-in-a-lifetime IPO experiences even more memorable.
Project Highlights
100% unique product
Multi-user interaction and interface design
Simple and smart automated guest recognition
Unique software, supporting heavy simultaneous use
Unique user experience: Interactive and instantly shareable
As the leading technology stock market, Nasdaq wanted to create something technologically futuristic for their high profile events. A unique digital interaction, that would make the moment instantly shareable, and live beyond the event.
Now, when listed companies and their guests share their once-in-a-lifetime emotional experience with the world, Nasdaq goes with them.
Using a multi-touch screen wall, guests can interact with photos taken at the event, together. By utilizing their custom name badges, they can share the images immediately.
“The updated Nasdaq experience brought our game to a whole different level. Moreover, these guys were fun to work with.”
Zef Nikolla – Creative Director
Nasdaq
Our contributions
Experience design
Visual design
Development
Testing and implementation