Bravo Sierra

At the heart of the new trailblazing personal-care company BRAVO SIERRA is its community. The groundbreaking military-native brand prides itself on a 2,000+ members strong product tester group, made of Special Operations Forces, active duty service members, and veterans. Members of the U.S. Military field-test BRAVO SIERRA products in the harshest of environments. That’s how the brand ensures it has the most robust product offering in the market. When the founders of BRAVO SIERRA first came to Reaktor they were looking to engage and elevate that same core group of Active Duty Forces, and with it, the BRAVO SIERRA brand. There was a need not only for a centralized, user-driven, community-building R&D platform but also for a consumer-facing ecommerce site that would open up the BRAVO SIERRA brand story to a mass audience. The results of our collaboration with BRAVO SIERRA are two-fold: a high-performance, military-native testing platform – driving never-before-seen innovation – and a beautifully designed, commercially successful ecommerce site bravosierra.com.

When BRAVO SIERRA first contacted us at Reaktor, the founders needed a new, muscular e-commerce site up and running fast. The timeline was tight – just three months – but by getting our working software up quickly, we were able to flexibly iterate on the design while simultaneously building out the digital platform. This way of working made the schedule possible.

With field testers reaching the thousands, we quickly set out to streamline BRAVO SIERRA’s R&D processes by starting work on a high-functioning, nimble social manufacturing platform, one that could automate the manual labor needed to run BRAVO SIERRA’s broad testing effort. The platform we built allows the company to easily pair the right testers with new prototypes and uses machine learning and sentiment analysis to distill incoming tester feedback.

Our ecommerce site runs on automated personalization. The Shopify platform, customized for BRAVO SIERRA’s needs with our tailored software, allows for an efficient, easy-to-use interface. The customer experience is made smooth with a mobile-first design. Customers’ average spend increases furthermore with personalized, bundled purchases built-in to the system. 

Our modular implementation approach means that both BRAVO SIERRA’s testing platform and e-commerce site can easily accommodate changes now and in the future, organically growing with BRAVO SIERRA in whichever direction the brand decides to pursue next.

The BRAVO SIERRA project is unique in its mission and special conditions. What was clear to us from the start was that any community built around the BRAVO SIERRA brand would ultimately need to support what is at the heart of the company’s work: the military community. 

BRAVO SIERRA prides itself on its transparency. At Reaktor, we share that value, so the relationship with BRAVO SIERRA felt seamless. We worked on-site to ensure full immersion and exchange of information, and our working methods – including daily sharing of new iterations of the platform as well as talking the client through possible pitfalls – meant that we were able to form a deep level of trust.

By engaging with BRAVO SIERRA on a 360-approach to brand building, through our Reaktor approach, we created in record time a sturdy dual-purpose platform that is at once authentic and holistic – and does a world of good.

• Custom software development
• Human-centered product development
• Digital brand identity
• Blended storytelling with ecommerce mechanics